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Sue Smith's Testimonials
Sue was our 'go to' for crisis coms, media relations and proactive corporate brand building in the UK&IRE and widely respected across Europe. Sue offers the perfect balance of customer focused empathy and passion, whilst also having the credibility as well as authority to make the hard judgements and manage upwards in high risk potentially brand damaging global crises.
Rob Catmull, Head of Marketing (previously Head of Brand and Marketing, Worcester Bosch) - PayItMonthly
Sue is a consummate professional with a very deep understanding of communication. I have had the pleasure of working with her very closely on a few projects and activities over the years. Aligned with her expertise is also her extremely positive outlook and a "can-do" attitude towards challenges. I also found her to be a very friendly person who took time to build relationships that go beyond our professional association.
Deepak Shah, Head of Strategy (previous Marketing Director) - BSH Home Appliances
I have worked with Sue for a number of years. We worked across various Bosch divisions, within the global group. I always found Sue to have a brilliant grasp of what was needed, particularly in a crisis - always keeping a very calm and pragmatic approach, exploring all aspects before crafting a repose/course of action. Sue and I also worked on some big Bosch brand projects together. - led by Sue and myself, we were able to work seamlessly, with great respect, humour and true collaboration at all times. The results of the brand campaigns were spectacular. The social output was unheard of for such a dry corporate brand - which is what the campaign was all about ... breaking some humanity and emotion back into the brand.
Sue Pennington, Corporate Communications Manager - Worcester Bosch
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