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I have worked with Sue for a number of years. We worked across various Bosch divisions, within the global group. I always found Sue to have a brilliant grasp of what was needed, particularly in a crisis - always keeping a very calm and pragmatic approach, exploring all aspects before crafting a repose/course of action. Sue and I also worked on some big Bosch brand projects together. - led by Sue and myself, we were able to work seamlessly, with great respect, humour and true collaboration at all times. The results of the brand campaigns were spectacular. The social output was unheard of for such a dry corporate brand - which is what the campaign was all about ... breaking some humanity and emotion back into the brand.
Sue Pennington, Corporate Communications Manager - Worcester Bosch