What Really Drives Sales Success
Tea and Brand with Andy Burnham: What Brand Britain Needs...
Britain does not have a communications problem. It has a coherence problem.
If Britain were a business, would we invest in it? If it were a brand, would we believe it?…
Notes from the Field #1 - Branding Ain't About a Logo
Branding has to be one of the most misunderstood words in business. Mention the word and most people instinctively think about logos, websites, brochures, business…
Notes from the Field #2: If You're Always Competing on...
One thing I've noticed over the years is that when a business keeps losing work on price, the conversation tends to focus on the price. Are we too expensive? Should we…